Why do people save?
Interest rates
If having a savings account is really worth it, then lots of people will do it. Banks right now do not offer such good interest rates as they did before (it is very difficult to get even just a 1% interest rate on a savings account). This is one of the many factors that have driven the savings ratio down.
Consumer confidence
The way people feel about their current job and position in the future will make them save more or less. If they see a good future in their workplace, they will not save as much as if they think that they might lose their job in a few months.
Availability of saving schemes
If there are lots of ways to save money, then more people will be tempted to do it. That is why banks offer a wide variety of solutions with different terms and conditions to suit different people.
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